What a San Francisco Law Firm Tells You About Every Services Business on Earth

The same arbitrage, running at venture scale, inside one of the most regulated industries in the world

Services as Software: The Arbitrage Almost Nobody Is Talking About

Own a Niche, Own a Place, or Own a Stack

The third kind of specialisation, and the one almost nobody has claimed.

You Don't Decide to Build Software

Three software companies, and not one of them started as an idea.

Stop Thinking in Roles. Start Thinking in Workflows.

Everyone Skipped the Middle

Big companies moved thirteen points on agents this year. The middle of the market moved nothing.

How to Answer "Are You Here to Replace My Staff?"

Nobody Is Selling Them Training

The Smaller Pond Strategy: Why Local Focus Wins in AI Consulting

The Anatomy of a $100K Month

Seven different routes

How to Handle the "We're Already Using ChatGPT" Objection

Why Networking Keeps Winning: The Pub Conversation That Says Everything About This Market