The Freedom Systems

June 14, 2025

Read Time: 5 minutes

I used to think systemization meant complexity.

More tools. More automations. More sophisticated workflows.

I spent months building elaborate systems with 17 different email flows, AI bots for everything, and automations that had automations.

The result?

A Frankenstein business that was more complex than my manual processes.

I had systemized myself into a bigger prison.

That's when I learned the difference between systemizing for complexity and systemizing for freedom.

Real freedom comes from simple systems that work without you.

Not complicated ones that need you more.

The Day My "Smart" System Broke Me

It happened during what should have been a vacation.

I was sitting on a beach in Dubai, supposedly "free" because my business was "fully automated."

Then my phone started buzzing.

Email flow #7 wasn't triggering properly. The AI chatbot was giving weird responses. Three different Zapier automations had broken. My "sophisticated" system needed constant babysitting.

I spent four hours on that beach fixing systems that were supposed to give me freedom.

That's when it hit me: I hadn't built a business system.

I had built a digital house of cards.

The Freedom Philosophy: Automate Marketing, Humanize Sales

Here's what I learned about real systemization:

Automate everything that gets you a hand raise. Keep everything human once they raise their hand.

Automate This: • Email capture • Nurture sequences
• Content delivery • Payment processing • Basic onboarding

Keep Human: • Sales conversations • High-value interactions • Strategic guidance • Relationship building

The goal isn't to remove yourself from the business.

It's to remove yourself from the busy work.

The 'Russian Doll' System Stack

Each layer needs different systems, but they should all work together seamlessly.

Here's the exact tech stack that creates freedom:

Layer 1: Free (Email Capture) • Tool: Beehive or Go High Level • System: Lead magnets → Email capture → Welcome sequence • Automation: 100% automated until they respond

Layer 2: Low-Ticket ($7-297) • Tool: Go High Level + Stripe • System: Sales page → Payment → Instant delivery → Upsell sequence • Automation: Fully automated, no human touch needed

Layer 3: Group Access ($250-750/week) • Tool: Slack or Circle for community + Zoom for calls • System: Application → Onboarding → Community access → Weekly calls • Automation: Onboarding automated, delivery stays human

Layer 4: High-Ticket ($7K-25K) • Tool: Calendly + Zoom + CRM • System: Discovery call → Proposal → Closing call → Onboarding • Automation: Scheduling only, everything else human

Layer 5: Partnerships • Tool: Personal relationships + legal docs • System: 100% human, 0% automated

The pattern? Automation decreases as price increases.

The higher the ticket, the more human touch required.

The $100K/Month System (Without a Team)

Here's the counterintuitive truth: You don't need a team to hit $100K/month with this model.

You need better systems.

Most entrepreneurs hire people to fix broken processes instead of fixing the processes themselves.

The Only Roles You Might Need:

1. Virtual Assistant (for all the little jobs that aren't worth automating with AI but you also hate doing)

2. Video Editor (if doing content)

That's it.

Everything else can be systematized or eliminated.

Why This Works: • 'Russian Doll' model is naturally leveraged • High-value clients require less volume • Systems handle the heavy lifting • You focus on high-impact activities only. (You can get the complete breakdown and templates here)

I know multiple entrepreneurs doing $200K+/month with just a VA.

The secret isn't more people. It's better processes.

The Biggest Systemization Mistakes

I've watched hundreds of entrepreneurs systemize themselves into complexity instead of simplicity.

Mistake #1: Systemizing Too Late They stay scrappy for too long, burning themselves out on manual tasks that should be automated.

Mistake #2: Over-Systemizing They build AI bots to respond to emails that take 2 minutes to answer manually.

Mistake #3: Complex Flows for Simple Problems They create 17 different email sequences for edge cases instead of one solid flow that works for everyone.

Mistake #4: Automating the Wrong Things They automate sales conversations but manually send welcome emails.

The rule: If it's repetitive and low-value, automate it. If it's strategic and high-value, keep it human.

The Loom SOP Method

Here's my game-changing approach to creating systems:

Instead of writing complex SOPs, I record Loom videos.

The Process:

1. Record yourself doing the task

2. Use AI to transcribe the video

3. Turn the transcript into a simple Google Doc

4. Reference both the video and doc

Why This Works: • Faster to create than written SOPs • Easier for others to follow • Shows context, not just steps • Can be updated quickly

Most SOPs never get used because they're too complex.

Loom videos get watched because they're simple.

The Set-and-Forget Principle

The best systems require zero maintenance once they're built.

Good System: Runs for months without your attention Bad System: Needs constant tweaking and fixing

How to Build Set-and-Forget Systems: • Use proven tools, not bleeding-edge tech • Keep workflows simple and linear • Test thoroughly before going live • Build in error handling from the start

Your systems should be boring and reliable.

Not exciting and fragile.

Quality at Scale: The 80/20 Approach

Here's how to maintain quality while scaling:

Focus on the 20% of activities that drive 80% of results.

For the 'Russian Doll' Model: • 20%: Content creation, sales conversations, strategic decisions • 80%: Email management, admin tasks, routine follow-ups

Systemize the 80%. Perfect the 20%.

You don't need perfect systems for everything.

You need perfect execution on what matters most.

The Real-World Success Formula

Every successful 'Russian Doll' business I know follows this pattern:

Phase 1: Manual everything (validate the model) Phase 2: Systemize marketing (automate lead generation) Phase 3: Streamline sales (perfect the human processes) Phase 4: Scale with systems (add volume, not complexity)

The Results: • $100K-200K/month revenue • 20-30 hours/week working time • Location independence • Minimal team requirements

This isn't theory. It's the exact playbook being used by dozens of entrepreneurs right now.

The Freedom Test

Ask yourself these questions about each system:

🔧 Does this system work without me? 🔧 Can I go on vacation without checking it? 🔧 Would it run smoothly if I disappeared for a month?

If the answer is no, you haven't built a system.

You've built a sophisticated to-do list.

Next week, I'll share the exact content calendar and creation process I use to feed the entire 'Russian Doll' without burning out—including the templates and workflows that create months of content in days.

But for now, ask yourself:

⚡ What manual task are you doing that should be automated? ⚡ What automated task are you doing that should be human?

Your answers reveal whether you're building freedom or just fancy complexity.

See you next week,

– Andrew

P.S. What's your biggest systemization challenge? Reply and let me know—I read every response and use them to create content that solves your specific problems.

💡 How I Can Help

1:1 Consulting: For established coach, consultant or agency owner ready to transform their business model for more profit and less time.

Free Community: A free community of other high ticket entrepreneurs who are looking to scale. Inside you will also find free and paid workshops to help you solve issues like ads, cold email, scripts, youtube etc.